SEO Mistakes

One of the most common SEO mistakes is over use of keywords. Keyword usage is very important on your pages and in your tags, but going overboard could be called keyword stuffing. Keyword repetition that is not supported by surrounding content will lead to a decreased ranking by Google. For more information on Minnesota website design or MN SEO contact us today.

Getting good ranking: the basics

Websites are more than plentiful these days and just because you have one does not mean that you are ever going to get found. In fact I just talked to a woman this week and she said "Oh my site is very good, I come up on the first spot in search results." Which was true if you typed in red Robin realty St. Paul. But I pointed out to her that if you typed in St Paul Realty, her site did not come up in the first one hundred results. The issue is that her potential customers were not typing in the name of her business they are looking for a broader search term. She is out of the loop, and not going to get any leads from the site she spent so much money on.

One thing that everyone should know is that the realty industry has quite a bit of competition, but it is totally doable. The other frustrating thing about Search engine optimization is that the rules are always changing. The good news is that if you know what those changes are you can avoid wasting time with ones that dont.

Here are the things that you web designer should do:

• Make sure that your pages actually have your keywords on the pages.
  
• Incorporate Key words into Title Tags: It is not even worth your time to mess with Keyword or Description tag. However, the description tag will be listed at times so don,t worry about the content but make it good. Title Tag: limit your tag to fifty characters with spaces.
  
• Internal Linking: Make sure all your pages link to each other.
  
• External Linking: Create links on other sites that link back to yours using Keyword text.. For example I will Link to my site using text Minnesota SEO
  

Dont get me wrong there are many components to SEO that I have not mentioned, but these will get you pointed in the right direction. Please drop a response if you have questions.

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online visability and boosting online business

From my experience one out of every two web designers has no earthly idea how to get a new or existing site ranked. Why? Typically because search engines change up the way they do things or the web designer just may not care. Most web designers feel they are artists. But what they don't know is that they are fooling themselves and doing the client a disservice by not helping them optimize their sites. Online "postcards" simply don't work anymore.

So what is the answer. First of all start thinking of the web for what it is. Search engines are not magic. They operate on mathematical equations that look at what is actually on a site and then classify it. So if your site is about blue hats and there is not any mention of blue hats in the text of the home page, then you have a problem. By the way, having a picture of a blue hat doesn't count.

The list of things that will be addressed is probably lengthy, but don't be discouraged. Improving rank is one of the most cost effective ways to boost business.

If you are having trouble getting top ranking or any ranking for your site, the fix is usually relatively easy. The difficulty lies in the level of competition you have. My suggestion is that you call a reputable SEO firm and have them do an analysis. Just make sure that you demand references. Many SEO firms use illegitimate techniques or are outright snake oil salesmen. Make sure that they have performed the services successfully for a number of other clients. For instance, my firm has over 35 clients that we have successfully helped to get to the first results page. Usually the top. We also provide a full list of references that potential customers can call on. So, good luck with your quest for increased profits through better page rank and call if you need help. 651-414-9638.