Tuesday, October 28, 2008

SEO Mistakes

One of the most common SEO mistakes is over use of keywords. Keyword usage is very important on your pages and in your tags, but going overboard could be called keyword stuffing. Keyword repetition that is not supported by surrounding content will lead to a decreased ranking by Google. For more information on Minnesota website design or MN SEO contact us today.

Saturday, October 18, 2008

Getting good ranking: the basics

Websites are more than plentiful these days and just because you have one does not mean that you are ever going to get found. In fact I just talked to a woman this week and she said "Oh my site is very good, I come up on the first spot in search results." Which was true if you typed in red Robin realty St. Paul. But I pointed out to her that if you typed in St Paul Realty, her site did not come up in the first one hundred results. The issue is that her potential customers were not typing in the name of her business they are looking for a broader search term. She is out of the loop, and not going to get any leads from the site she spent so much money on.

One thing that everyone should know is that the realty industry has quite a bit of competition, but it is totally doable. The other frustrating thing about Search engine optimization is that the rules are always changing. The good news is that if you know what those changes are you can avoid wasting time with ones that dont.

Here are the things that you web designer should do:

  • Make sure that your pages actually have your keywords on the pages.
  • Incorporate Key words into Title Tags: It is not even worth your time to mess with Keyword or Description tag. However, the description tag will be listed at times so don,t worry about the content but make it good. Title Tag: limit your tag to fifty characters with spaces.
  • Internal Linking: Make sure all your pages link to each other.
  • External Linking: Create links on other sites that link back to yours using Keyword text.. For example I will Link to my site using text Minnesota SEO

Dont get me wrong there are many components to SEO that I have not mentioned, but these will get you pointed in the right direction. Please drop a response if you have questions.

St Paul Windows DLP Lamps Minneapolis Windows MN web Design

Wednesday, October 8, 2008

online visability and boosting online business

From my experience one out of every two web designers has no earthly idea how to get a new or existing site ranked. Why? Typically because search engines change up the way they do things or the web designer just may not care. Most web designers feel they are artists. But what they don't know is that they are fooling themselves and doing the client a disservice by not helping them optimize their sites. Online "postcards" simply don't work anymore.

So what is the answer. First of all start thinking of the web for what it is. Search engines are not magic. They operate on mathematical equations that look at what is actually on a site and then classify it. So if your site is about blue hats and there is not any mention of blue hats in the text of the home page, then you have a problem. By the way, having a picture of a blue hat doesn't count.

The list of things that will be addressed is probably lengthy, but don't be discouraged. Improving rank is one of the most cost effective ways to boost business.

If you are having trouble getting top ranking or any ranking for your site, the fix is usually relatively easy. The difficulty lies in the level of competition you have. My suggestion is that you call a reputable SEO firm and have them do an analysis. Just make sure that you demand references. Many SEO firms use illegitimate techniques or are outright snake oil salesmen. Make sure that they have performed the services successfully for a number of other clients. For instance, my firm has over 35 clients that we have successfully helped to get to the first results page. Usually the top. We also provide a full list of references that potential customers can call on. So, good luck with your quest for increased profits through better page rank and call if you need help. 651-414-9638.

Saturday, September 27, 2008

Minnesota SEO tactics

All links are not created equally. Some links can even harm your site. We strongly suggest that you hire a MN SEO consultant before taking on new site enhancement projects. But if you must proceed on your own here are some pointers.

Only link to sites that appear "non spammish" this includes sites that have over 100 links per page. Do not bother linking to sites that have poor page rank. It is better to just pay for quality links rather than waste time on linking to poor quality sites. Do not place out bound links on your site unless absolutely necessary and safe. externally linking to a spam site can get you blacklisted from google.

Saturday, September 6, 2008

New Day-New Medium

The reality is that we live in a very different business world than we did ten years ago. Companies now have the opportunity to create and display a message, without having to go through a middleman. The Internet has long ago vanquished yellow pages and most any other advertising medium. We live in a world where marketers are held accountable because of their accessibility to their audience. If they fail, there are no excuses to be had.

The internet is a fast changing medium, some of the old ideas still work, but one has to be willing to learn the new. I have personally found it fun, exiting and challenging to keep up with new ways to communicate to an audience. for more information on mn internet marketing or MN SEO, please contact me at: 651-414-9638

Thursday, September 4, 2008

Minnesota web design

Minnesota web design is often done by individuals that have a associates degree in web design at best. Rocket 55, is a group of sales and marketing professionals that understand how to use the web to benefit our clients. The internet is our medium of expression and we are only measured by our end results. For more information on web design in minnesota, contact steven ayres at rocket 55 web marketing and design.

Wednesday, September 3, 2008

MN Search Enginine Optimization

MN web design is often done simply for the sake of aesthetics. The problem is that there are millions of web sites floating around out there. So how does a new web site get found? Is it luck or do you have an online marketing plan? We reccomend contacting a company like ours in order to help you to come up with a plan to increase web traffic. MN SEO
 
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